Imagine a fashion brand that goes from retailing at one store to retailing at three stores in matter of just two years! This is exactly what Angela Li, the visionary behind Bochechas, has achieved. With a focus on crafting clothing suitable for the city-state’s warm climate, Bochechas redefined family fashion in Singapore and has become synonymous with easy-breezy beauty and comfort.
Through Angela’s unwavering dedication, smart investment of time and resources, and an abundance of creative innovation, Bochechas has quickly transformed into a cherished fashion destination for its customers. Bochechas has open its flagship store in December at the renowned Great World, marking a significant milestone in its remarkable two-year journey!
Sharing an interesting tale Angela says, “Bochechas means “cheeks” in Portuguese, the inspiration came from my daughter’s chubby cheeks and the time I spent in Brazil at my young age.”
Angela’s journey with Bochechas was sparked by her personal experience as a mother of two daughters. Frustrated by the limited and compromising twinning options in the market, she embarked on a mission to fill this void. Bochechas stands as a testament to her commitment to offering stylish twinning choices that celebrate family togetherness while prioritizing comfort and individuality. Unlike typical twinning outfits that often compromise on design and fit, Angela ensures that every garment complements the unique body shapes of adults and children.
At Bochechas, the emphasis is also on comfort that extends to material choices. Angela works exclusively with natural fabrics, avoiding synthetic blends. This decision stems from her observation that synthetics are ill-suited for children, particularly in Singapore’s hot weather.
“Having worked in the carbon emission space for over 10 years myself, I am committed to make an effort for Bochechas to be sustainable. Most of our packaging uses recycled and biodegradable material, and we consistently seek ways to be carbon neutral,” adds Angela as she reveals another winning facet of the brand.
Because premium style and comfort can only be fashioned from premiumfabrics
Bochechas prioritizes premium quality, which begins with the fabric selection. The firm primarily gets fabrics from Europe, ensuring that each piece embodies the spirit of style. The in-house design team, which includes Angela, exemplifies the commitment to delivering excellent designs.
This collaborative team of creative minds is dedicated to crafting clothing that not only looks stunning but also ensures comfort and satisfaction for valued customers.
For the youngest members of a family – babies, young girls, and boys – Bochechas presents a delightful collection crafted from Liberty Tana Lawn™ cotton, a specially chosen, ultra-fine long staple Egyptian cotton. The result is clothing that’s incredibly soft and feather-light, designed to cradle them in comfort. The array of charming prints, patterns, collars, sleeves, and silhouettes, ensure that dressing the little ones becomes a genuine pleasure.
For the grown-ups, Bochechas offers a diverse range of elegantly designed fashion wear, seamlessly blending comfort and style. Whether it’s for everyday comfort or a special occasion, the collection caters to every need.
At the heart of Bochechas lies the concept of twinning, allowing families to unite in style. From breezy floral prints to whimsical ring patterns, from jungle-inspired dresses to delicate orchid prints, and even adorable little rabbit motifs, the range covers a spectrum of designs. They also offer embroidery options on garments.
An apparel brand that is set to make the world prettier and comfortable too
Bochechas has steadily built its presence in Singapore, primarily catering to local clientele while maintaining a strong online presence. The brand presently retails at three prominent physical locations: Takashimaya department store, Level 4 (Children’s Department), and I12 Katong, Level 2 (Pop Palette), and its flagship store situated at Great City, Unit 01-158A.
Notably, Bochechas has already garnered media attention, having been featured in Tatler Asia, Haper’s Bazaar and participating in an interview with CNA Lifestyle.
Angela, at the helm of this dynamic brand, faces the challenge of carving out a distinct identity and effectively conveying the brand’s value proposition within a bustling marketplace. As the operational intricacies of a growing business becomes increasingly complex, managing processes from procurement to delivery is another task. Angela’s goal is to implement streamlined systems that ensure the seamless flow of operations even in her absence.
In addition to this, Angela also seeks to strike a delicate balance between propelling Bochechas toward growth and effectively managing business risks. This demands meticulous planning, a keen understanding of market dynamics, and the flexibility to adapt to changing circumstances.
Bochechas tracks its trajectory, firmly entrenched in Singapore, on a journey towards greater horizons, a tribute to Angela’s vision of a fashion brand carrying quality and innovation to a diversified worldwide audience.
“Ultimately, we aim to make the world a better place by helping everyone look and feel a bit more beautiful. Our goal is to offer families stylish and comfortable clothing options.” Shared Angela.
Click here https: //www.instagram.com/bochechas_official/?igshid=MWZjMTM2ODFkZg%3D%3D to upgrade your wardrobe.
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