Personal circumstances can sometimes act as a spark, allowing a person to take that crucial leap of faith, launch an entrepreneurial business, and successfully transform it into a well-known brand.
Ask Geeta Sreevardhanan, the creator of MAYA CANDLE CO, who debuted on the entrepreneurial scene only a year ago, about her transforming journey to a candle-making enterprise, which was fueled by the flames of her own experiences.
Geeta was in the throes of burnout and emotional distress a year ago, juggling the responsibilities of full-time work as a F&B expert. Seeking refuge and balance through aromatherapy, mindfulness, and meditation, she quickly realized how candles played an important role in generating an atmosphere of tranquility and inner serenity.
Candles aided her in regaining emotional stability and charting a new path in life. Recognising their ability to bring peace and self-care to others, Geeta founded MAYA CANDLE CO.
It all began with a simple online search on “how to make candles.” Armed with a DIY candle-making kit, Geeta embarked on a personal experiment, crafting her first candle. It was a truly eureka moment for her when despite having no formal training, Geeta self-taught herself to create beautiful candles that held the power and promise of fostering self-care rituals and promoting the importance of mental well-being.
“My brand and the candles I make are all about understanding and appreciating, that it is not only acceptable but essential to pause, take a break, and prioritize self-care in the relentless pace of life.” Shared Geeta.
Discover a world filled with the gentle healing light and soothing fragrances of eco-friendly candles
In her pursuit of a calmer, more spiritually aligned lifestyle, Geeta has dedicated herself to crafting unique products that embrace the values of aura cleansing and holistic well-being.
I carefully choose organic and natural materials for my products, and you’ll notice the predominant black and gold theme in my collection. This strategic choice reflects my entire marketing and branding approach. Says Geeta.
Her primary focus is on soy-based candles, and she has chosen to use pure soy wax , emphasizing environmental responsibility.
Check out the ZEN SERIES, a range crafted for creating a harmonious and tranquil vibe in every space. The range of incense sticks and cones crafted from ethically sourced ingredients, offer a much needed relaxing and cleansing aroma. Seasonal candles designed specifically for holidays are also popular.
Her offerings extend beyond candles to include wax melts, which provide an alternate way to experience relaxing fragrances. These hard wax blocks are designed to be melted with a candle burner, providing a unique way to infuse spaces with subtle smells.
Geeta doesn’t stop at candles and melts. She also offers alcohol-free room sprays formulated to purify both your surroundings and your aura. Notably, these sprays can help you relax and enhance your sleep quality. Some are designed specifically to promote restful slumber, as many satisfied users have reported. Specially curated kits are available on request.
Geeta’s commitment to holistic well-being also extends to her inclusion of tarot and oracle decks in her product range. These decks are thoughtfully selected to enhance the sense of tranquility and mindfulness that characterizes the MAYA CANDLE CO experience.
Growth that is evolving with the dynamic spirit of customer service matched with products that impress and soothe
MAYA CANDLE CO has amassed an impressive customer base with its tempting services, however at the moment it largely serves a local market within Singapore. International shipping is an unexplored area, owing to worries about high shipping costs.
The growth trajectory has been on an upswing, especially during pop-up events and these face-to-face interactions provide a unique opportunity for Geeta, to connect with customers, share her story, and gain invaluable insights into their preferences. These opportunities also serve as a reference point for her to customize products to better serve her clientele.
A peek into the crystal ball reflects a strategic vision to establish a dedicated MAYA CANDLE CO retail store in the near future. This retail space will feature a cozy corner café, offering customers a serene setting to relax, enjoy coffee, and potentially explore services such as tarot readings or Reiki sessions. The idea is to create a secure and welcoming environment for individuals to cherish moments of serenity.
Click here https://www.instagram.com/mayacandle.co/?igshid=MWZjMTM2ODFkZg%3D%3D to enter an enchanting world of healing and peace.
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