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Singapore Biz-journal > Blog > Health & Fitness > Baby’s Whisperer: Redefining Holistic Maternity Concierge Care.
Health & Fitness

Baby’s Whisperer: Redefining Holistic Maternity Concierge Care.

Editor
Last updated: 2025/10/27 at 10:15 AM
By Editor 3 Min Read
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Motherhood is one of life’s most profound journeys — transformative, beautiful, yet often overwhelming without the right support. Across Asia, the tradition of confinement has long nurtured mothers during postpartum recovery. Today, as modern families balance busy lifestyles, rising healthcare costs, and evolving cultural expectations, the need for professional, compassionate, and holistic maternal care has never been greater.

A Legacy Rooted in Care, Elevated by Professionalism.

The inspiration for Baby’s Whisperer comes from founder Shelley Kan’s own family. Guided by the wisdom of her grandmother, a confinement nanny, Shelley grew up understanding the importance of dedicated postpartum care. Yet when she welcomed her second child in 2016, she experienced firsthand the industry’s inconsistencies — families often relied on word-of-mouth recommendations, without assurance of training, hygiene, or standardized newborn care.

Determined to bridge this gap, Shelley established Baby’s Whisperer with a clear mission: to professionalize confinement care with hospital-level training, structured standards, and compassionate support. What began as a personal journey has since evolved into a trusted maternity concierge, supporting thousands of mothers and families across Singapore.

A Complete Maternity Concierge Experience.

Over the past decade, Baby’s Whisperer has grown into a full-spectrum maternity concierge. Our services go beyond confinement nanny placements, encompassing childbirth education, lactation counseling, and domestic helper training. Shelley herself, a certified childbirth educator and lactation counselor, leads antenatal classes and provides one-on-one guidance for mothers on breastfeeding and early parenthood.

Together with our sister brands, we create a seamless ecosystem of maternal support:

Joyous Mummy Care: Specializing in prenatal and postnatal therapies, including Chinese meridian massage, lactation treatments, and postpartum recovery.

Shan Confinement Food: Delivering nourishing pregnancy and confinement meals, along with thoughtful gifts for mothers and families.

This integrated approach allows parents to access trusted, personalized care at every stage of their journey — from pregnancy through postpartum and beyond.

Championing Maternal Wellness & Mental Health.

At the heart of Baby’s Whisperer’s mission is the belief that motherhood is not just about physical recovery, but also emotional resilience. Rising cases of postpartum blues and depression underscore the importance of mental well-being. That is why we are committed to creating safe, supportive networks where mothers feel heard, valued, and connected.

Through community initiatives, peer support, and holistic care, we aim to ensure no mother feels alone in her journey. By blending tradition, professionalism, and compassion, Baby’s Whisperer continues to redefine maternity care — making it a nurturing, empowering, and holistic experience for every family we serve.

To Know more Visit: https://www.instagram.com/babyswhisperer?igsh=aG91dGs3Z3Budmhz

To read more startup stories visit- https://singaporebizjournal.com/

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Editor October 27, 2025 October 27, 2025
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