In 2021, Wang Siyi, a passionate artisan and the founder of Craft Beast Handmade embarked on a journey to introduce Singapore to the world of decoden, a Japanese art form of decorating objects with extravagant embellishments. Armed with a vision to bring unique handicraft experiences to the local community, Siyi established the first Decoden Studio in Singapore. Over time, the studio evolved to offer a diverse range of services, including beading studio, captivating enthusiasts with its creativity and craftsmanship.
The Origin of Craft Beast Handmade
Craft Beast Handmade was born out of Siyi’s love for handicrafts and her desire to fill a niche in the Singaporean market. With a background in marketing and graphic design, Siyi recognized the potential to blend her skills with her passion for handicrafts. The inspiration struck when she stumbled upon decoden videos online and noticed the absence of such studios in Singapore. Determined to fill this gap, Siyi embarked on her entrepreneurial journey, driven by the mission to introduce Singaporeans to the artistry of decoden.
Unique Offerings and Growth Trajectory
Craft Beast Handmade has shown great innovation and resilience throughout its journey, particularly during the challenging times of the COVID-19 pandemic. Despite facing restrictions, the studio persevered and adapted its operations to continue serving its customers. The studio’s uniqueness lies in its ability to offer customers a one-of-a-kind experience in decoding and beading, allowing them to unleash their creativity and personalize their belongings. The studio’s ambiance is delightful, with cute and colorful decor featuring hand-painted patterns and nostalgic Japanese Showa cartoon posters, creating a whimsical atmosphere that captivates visitors.
While the exact number of orders served is unspecified, Craft Beast Handmade has witnessed a steady increase in its customer base. The studio’s reputation has garnered attention from various media outlets, including Singaporean TV stations and Chinese TikTok shows, further boosting its visibility and attracting new clientele. Additionally, collaborations with corporate entities have expanded Craft Beast Handmade’s reach, showcasing its versatility in catering to different audiences.
Future Outlook and Expansion
Looking ahead, Siyi envisions a promising future for Craft Beast Handmade. With plans to diversify its offerings beyond decoden and beading, the studio aims to introduce more intriguing handicraft experiences to its customers. Siyi’s entrepreneurial spirit and commitment to innovation position Craft Beast Handmade as a pioneer in Singapore’s handicraft industry. Over the next five years, the studio aims to expand its presence and establish itself as a hub for unique and immersive handicraft experiences, setting new standards of creativity and craftsmanship in the region.
To know more visit- https://www.instagram.com/craftbeast_handmade/
To read more startup stories visit – https://www.singaporebizjournal.com/
