In today’s world, where skincare emphasizes both health and beauty, Sharyln & Co distinguishes itself by tackling specific skin concerns that are often overlooked by mainstream beauty products. Addressing issues such as acne, eczema, psoriasis, and rosacea, Sharyln & Co is committed to providing gentle yet effective skincare solutions. Founded by Sharyln Neo, who has over two decades of experience in the skincare and medical aesthetics industry, Sharyln & Co has garnered a loyal clientele seeking relief for sensitive and problematic skin conditions.
Sharyln’s Journey to Skincare Entrepreneurship
Launched in November 2019, Sharyln & Co was founded by Sharyln, who has a deep passion for skincare and a long-standing desire to create solutions for challenging skin conditions. With a background in banking and finance, Sharyln shifted her focus to skincare, earning international certifications, including a CPTAC diploma. Her ten years of experience working with top brands such as Guerlain, YSL, and La Prairie, combined with extensive knowledge in the medical aesthetic field.
After years of assisting clients and providing advice on skincare treatments, Sharyln’s friends encouraged her to start her own brand to share her expertise on a broader scale. Sharyln & Co was created as a comprehensive treatment solution for sensitive skin, concentrating on curated home-care routines that are accessible, effective, and tailored to individual needs.
Unique Services for Sensitive Skin Concerns
Sharyln & Co’s services are designed specifically for individuals with sensitive and problematic skin. Rather than concentrating on anti-aging or cosmetic treatments, Sharyln & Co offers targeted solutions for conditions such as acne, eczema, rosacea, and psoriasis. The brand emphasizes creating personalized home-care routines instead of relying on frequent in-clinic visits.
Each client begins with a consultation during which Sharyln assesses their skin condition, past treatments, and lifestyle. From this assessment, she develops a customized skincare regimen, typically consisting of a set of carefully formulated products that clients can incorporate into their daily routines. This approach has been particularly effective, as regular home-care routines enable clients to manage their skin conditions more consistently.
For more severe cases, Sharyln & Co provides in-house treatments; however, Sharyln believes that daily maintenance at home yields the best results for sensitive skin. With a customer base exceeding 1,000 and countless satisfied clients, Sharyln & Co has established a strong reputation for its highly specialized, results-oriented skincare treatments.
Overcoming Challenges and Future Expansion Plans
Launching Sharyln & Co just before the COVID-19 pandemic presented significant challenges; however, Sharyln transformed this situation into an opportunity by swiftly developing a professional home treatment kit for clients to use during lockdowns. Her proactive approach, combined with effective online consultations and social media marketing, enabled Sharyln & Co to achieve steady growth. Despite facing rising rental costs and fierce competition in Singapore’s skincare market, Sharyln’s emphasis on providing solutions for sensitive skin has allowed Sharyln & Co to carve out a niche alongside brands that focus on similar skin concerns.
The brand’s unique formulations, which are tested by her family, herself and friends, have been especially beneficial for clients dealing with skin issues caused by prolonged mask use during the pandemic. Sharyln has ambitious plans for Sharyln & Co’s growth, aiming to expand the product line to clinics, nail and spa salons, where clients with skin issues often seek relief. Additionally, Sharyln & Co is looking to enter international markets, including neighboring Asian countries like Malaysia, Vietnam, and Thailand, as well as regions further afield. With a commitment to improving the lives of those with sensitive skin, Sharyln & Co is poised to bring its specialized skincare solutions to a wider audience.
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