Brownies have long held a beloved place in dessert culture, offering a balance of gooey richness and irresistible chocolate flavour. In today’s home-grown food scene, there’s a noticeable rise in small-scale bakers creating standout products that rival any commercial brand. These local bakers not only provide fresh, thoughtfully crafted bakes but also add a personal touch that large-scale manufacturers often miss. Crunchie Meltz is one such name — a Singapore-based online bakery offering indulgent brownies that have won hearts with their flavour, texture, and purpose-driven approach.
A Husband-Wife Venture Fuelled by Passion and Purpose.
Crunchie Meltz was founded by Evon Chan and Simon Yio, a duo who turned their kitchen experiments into a full-fledged business. Although the brand was officially registered in 2021, they only began operations in September 2024. From the start, Crunchie Meltz was rooted in a deep passion for baking and a commitment to sharing joy through their creations. Their journey from informal baking sessions for the family to selling professionally reflects a steady, values-driven growth path.
The turning point for Crunchie Meltz can be traced through their blog, where they detail the story behind their leap into entrepreneurship. A key turning point came when they realised that Crunchie Meltz wasn’t just about brownies or cookies — it was about sharing joy, comfort, and love, one box at a time. With a clear mission to reflect God’s love through the work of their hands, they infused purpose into each product box, aiming to touch lives with not just flavour, but kindness and care.
Brownies That Deliver on Taste and Experience.
Crunchie Meltz is best known for its rich, fudge-like brownies, with standout flavors like the CookieCrunch Brownie — their signature item, SmoreOreo Crunch Brownie – their special brownie with macadamia nuts, the ChocoCrunch Brownie and the CrunchieDark Brownie which has a deeper cocoa profile for dark chocolate lovers. These bakes are made with quality ingredients and crafted to deliver the perfect balance of texture and taste. Their online store showcases all available products and highlights what makes each brownie unique.
While they do not offer custom-made brownies, the brand actively caters to event orders. Their brownies have become a favourite at corporate functions, wedding, engagements, baby showers, seminars, and celebratory events like Teacher’s Day or Children’s Day. Whether ordered in bulk or as small gift sets, Crunchie Meltz brownies bring both charm and indulgence to special occasions, making them a go-to option for those looking to share joy through food.
Since the launch in Sept 2024, they have garnered more than 125 Google reviews.
What’s Next for Crunchie Meltz.
The team behind Crunchie Meltz continues to actively promote their offerings through Instagram, Facebook, Google, and word of mouth. Corporate tie-ups with companies like ERA Singapore and Huttons Asia have helped them reach new customers, especially within the real estate industry community. Their strong digital presence and loyal customer base have built a solid foundation for future growth.
Looking ahead, the brand plans to expand its product range with new items like chocolate cake and white chocolate cake. They’re also preparing for pop-up events that will bring their brownies to more people offline. With aspirations to scale beyond Singapore, they’re guided by faith, rooted in community, and fueled by a love for good baking.
To Know more Visit Instagram Link: https://www.instagram.com/crunchiemeltz?igsh=YWh3YTdmanZjODB1
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