Centuries ago, the famous English poet John Keats wrote, “A thing of beauty is a joy forever.” Today, Feliz Lee, the creative force behind FelizBlooms, a business devoted to preserving the beauty of flowers, brings these words to life through the timeless allure of blooms. Feliz originally established a similar venture in Hong Kong. Upon relocating to Singapore, she seamlessly continued to carry forward the business.
She also chose the brand name very thoughtfully. “Feliz” in Spanish means “happy,” and the name “FelizBlooms” translates to “Happy Flower.” This name reflects the brand’s mission: to bring happiness to people’s lives through the beauty of flowers. Feliz believes that flowers are often associated with various occasions, and when someone receives a bouquet, it brings joy and positivity. FelizBlooms aims to be a part of those special moments, sharing in the happiness of their customers and growing together with them.
The concept of preserved flowers, often known as “everlasting flowers,” holds a special place in his heart. They symbolize enduring love stories, like the promise of being together forever in marriage. Unlike fresh flowers that require constant care, sunlight, and water, preserved flowers need no maintenance. They serve as a symbol of perpetuity, just like the love they represent. These preserved blooms are a lasting testament, immune to damage or decay, standing the test of time.
Crafting exquisite floral gifts that blend exceptional design with profound symbolism
The product range comprises of preserved flowers, which are essentially genuine flowers. However, due to specific techniques and treatments they maintain their exquisite appearance for quite a long time. Notably, all flower products are meticulously imported from Japan, ensuring a high standard of quality. The beauty of these flowers lies in the fact that they require no watering or maintenance to retain their stunning appearance.
The best-selling product is the Bluetooth Speaker Edition, showcasing a generously-sized Ecuadorian Rose sourced directly from Japan and elegantly encased within a glass dome. This specific breed of rose is celebrated for its luxurious velvety feel, impressive longevity, and complete lack of pollen. Furthermore, it’s offered in a range of colors, each carrying its own distinctive symbolism. For instance, Turquoise Blue represents Confidence and Faith, Bridal Pink embodies Innocence and Purity, Vintage Wine exudes Mystery and Elegance, while Gold symbolizes Courage and Wisdom, among many other captivating interpretations of color.
The Herbarium Oil Lamp set up inside a plastic light bulb is also a star attraction. Additionally, the brand also offers tiny key chains, bag charms, proposal theme flower box and other elegantly designed festive gift items.
In challenges lies the potential for growth to blossom
Available exclusively in Singapore and that too only online, FelizBlooms faces unique challenges with its product. The primary challenge being the inability to physically showcase products to potential customers. The brand is now actively working to devise smart methods to provide potential customers with a more tangible understanding of their products. Another issue is that the fragility of the glass makes shipping a potential concern, necessitating a keen focus on efficient handling to address any breakage promptly.
In terms of building awareness, the brand’s current marketing strategy centers exclusively on online platforms. Pro-active participation in pop-up shops could also offer a more effective means of promoting the products feels Feliz. Interestingly, the brand has chosen not to employ traditional advertising for the online store, relying instead on organic customer traffic.
In terms of future plans, FelizBlooms has limited its market presence to platforms like Giftr and GrabMart, and is eagerly looking forward to the possibility of expansion.
Click https://www.instagram.com/felizblooms.sg/ to experience the beauty and elegance of preserved flower design.
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