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Singapore Biz-journal > Blog > F&B > HIPSTER BAKES – From helping his grandmother in the kitchen to creating a thriving bakery. A story of sweet passion & business ambition.
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HIPSTER BAKES – From helping his grandmother in the kitchen to creating a thriving bakery. A story of sweet passion & business ambition.

Editor
Last updated: 2024/02/19 at 5:44 AM
By Editor 5 Min Read
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Muhammad Hisham’s childhood was like a storybook filled with the enchanting scent of baked wonders from his grandmother and mother’s cozy kitchens. In those bustling moments of fulfilling orders, he found joy in joining their baking adventures, fascinated by the process and the sheer thrill of creating happiness through delicious treats.

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A haven of sweet moments waiting to be shared and savoredWhere growth is a delightful whisk of taste and ambition

His venture HIPSTER BAKES, emerged quite serendipitously, sparked by the discovery of a quirky moustache-shaped cookie cutter. In its humble beginnings, the focus was solely on crafting sugar cookies adorned with charming moustache motifs. With the passage of time however the enterprise evolved to expand its offerings to cater to diverse customer tastes.

As HIPSTER BAKES flourished, its mission became clear – to sweeten lives and spread joy through an array of delightful pastries and cakes. Crafted with love, creativity, and the finest ingredients, each creation is a testament to the passion that ignited this accidental journey.

Looking ahead, Muhammad Hisham envisions more than just a bakery. His dream extends to creating an experience, a warm and inviting space where customers indulge not only in delectable treats but in a delightful dining escapade. 

A haven of sweet moments waiting to be shared and savored

At HIPSTER BAKES each creation is a flavor adventure waiting to be explored. The Pandan Gula Melaka Cake a fusion of fragrant pandan infused in moist, luscious layers, harmoniously paired with the rich caramel notes is wonderland of flavors. The Thai Moo Moo Tea is layers of decadent sponge with traditional Thai tea’s robust flavors. Mango Tango, Strawberry Vanilla, Victoria Sponge Cake, and the daring Chocolate Peppermint Cake and more – offer a lineup of taste sensations that redefine dessert.

But that’s not all – indulge your senses in the decadence of Tiramisu, the convenience of Oreo Cheesecake in a Jar, Ondeh Ondeh Cheesecake in a Jar and the comforting goodness of Banana Loaf Cake. 

For cookie enthusiasts, the menu includes classics like chocolate chip wonders and irresistibly addictive Florentines. Dive into the world of tarts with options like Hazelnut, Ondeh, and Red Velvet. For those craving the perfect balance of savory and sweet, savor the Cinnamon Rolls, Curry Potato Buns, Chicken Satay Buns, Chicken Floss Buns, and the talk-of-the-town Korean Garlic Cheese Buns.

HIPSTER BAKES also stands for something more. Led by Muhammad Hisham, a cancer survivor, “Cakes 4 Hope” is an initiative to support those in the battle against cancer. Every treat you enjoy from this section contributes to clearing medical bills and supporting fellow warriors. 

But we’re not just about satisfying your cravings; we’re about making each moment special. Our Cake Customization service allows you to add a personal touch to any occasion, creating a dessert experience as unique as you are.

Where growth is a delightful whisk of taste and ambition

The baking maestro, Muhammad Hisham, conjured up the first taste of enchantment of HIPSTER BAKES in 2013. Driven by his passion and with a modest capital, he boldly pushed forward to new milestones and in 2015 a HIPSTER BAKES store in the lively Siglap Centre, was a reality.

HIPSTER BAKES isn’t your run-of-the-mill bakery – it’s a tantalizing journey that has sent taste buds on a delightful adventure, leaving a legion of customers yearning for more. From everyday individuals to the bigwigs in corporations, HIPSTER BAKES has sprinkled its magic across a diverse fan base.

And guess what? The secret recipe to their success lies in the perfect blend of physical and online presence, a strategic mix that reached new heights when they teamed up with Shopee.

But the thrill doesn’t end there. HIPSTER BAKES is on a mission to transcend into a full-blown retail haven and a chic café hotspot. Brace yourselves for an avalanche of delectable surprises and taste bud escapades as HIPSTER BAKES continues to whip up pure magic in the world of baked goodness

Click https://www.instagram.com/hipsterbakes to discover sweet tempations! Feel free to whatsapp your order on 6587939366.

To read more startup stories visit – https://www.singaporebizjournal.com/

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Editor February 19, 2024 February 19, 2024
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