In a constantly evolving world of fashion, Veaeva distinguishes itself by presenting a distinctive fusion of timeless Indian ethnic attire and contemporary designs tailored for the modern woman in Singapore. Established by Vinushah Evangeline, Veaeva has rapidly emerged as a premier choice for individuals seeking high-quality, sustainable, and stylish wardrobe options.
Veaeva’s Inception and Founder’s Vision
Veaeva was founded by Vinushah Evangeline with the support and inspiration of Shobah about three years ago. The brand was born out of a personal need felt by Vinushah & Shobah—a lack of minimalist, cotton-based Indian ethnic wear that suited their style. Unable to find dinnerware made of comfortable fabrics like cotton, they decided to create their own.
What initially began as a brand focused solely on ethnic wear has now expanded to include Indo-western dresses and other apparel, reflecting their commitment to offering stylish yet practical clothing options.
Veaeva’s journey from a simple idea to a recognised brand is a testament to Vinushah’s passion for fashion and her deep respect for Indian artisanship. The brand sources its materials from small factories in India, ensuring fair wages and sustainable production methods. This commitment to quality and ethics is woven into every piece they create.
The Unique Charm of the Brand
Veaeva is more than just a clothing brand; it’s a celebration of simplicity, sustainability, and timeless fashion. When customers walk into the Veaeva store or visit their online page, they are immediately struck by the distinctiveness of the brand.
Veaeva’s clothing is characterized by its all-cotton material, minimalist designs, and timeless appeal. Yet, the brand also infuses a sense of fun and respect for Indian traditions with each piece paying homage to the artisans who craft them. The brand is particularly known for its Indian ethnic wear, which remains a bestseller.
However, Veaeva has also gained recognition for its range of Indo-western dresses and Western tops, designed specifically for the Singaporean body while incorporating Indian touches through embroidery and prints. Veaeva’s commitment to sustainability is evident in its use of digital, block, and screen-printing techniques, ensuring that each piece is both beautiful and environmentally friendly.
Expanding Veaeva’s Reach and Offerings
Veaeva’s journey has been filled with significant milestones, including expanding from a pop-up to a permanent store and launching a dedicated website. One of the brand’s proudest achievements is doubling its retail space in less than a year, indicating its growing popularity. Veaeva has ambitious plans. The brand recently introduced a new Indo-Western line, featuring dresses and tops that blend Indian craftsmanship with modern design.
Additionally, Veaeva is exploring partnerships with other brands to diversify its offerings and enhance its online presence. While the brand has tentative plans to open another store in Singapore, its primary focus remains on providing exceptional customer service and growing its loyal customer base. Veaeva’s journey reflects its founder’s vision: to create a brand that combines traditional Indian fashion with the needs of the modern Singaporean woman, offering timeless, stylish, and sustainable clothing that resonates with every customer.
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