Great business ideas can sprout up in unexpected places, even during a mountain hike! As nature and mountain enthusiasts, Emily and Hayden found themselves in need of nutritious snacks during their expeditions. Faced with a lack of options that could deliver both clean ingredients and exceptional taste, they embarked on a mission to create their own. This journey birthed Hey! Chips, a brand born out of the love for nature, the pursuit of clean snacking, and the simple belief that food can be better for everyone.
Launched in 2018 in Singapore, Hey! Chips is more than a snack; Hey! Chips goes beyond just flavours, creating products embodying an important message to the world to simplify foods and shed light on the not-so-healthy ingredients in many pre-packaged foods.
Hey! Chips is all about keeping it real – crafting snacks with ingredients even our ancestors would be able to recognise. Standing out as the first, fully traceable fruit and vegetable snack, Hey! Chips promotes quality natural ingredients over fleeting food trends. Despite its success, the brand faces challenges like a perceived high cost, the need for consumer education, and securing investments for growth. Yet, Emily remains devoted to making Hey! Chips is a pioneer in wholesome and delightful snacking.
Seven prestigious Great Taste Awards won, all with simple unassuming ingredients
At Hey! Chips, the commitment to quality commences with handpicking the freshest fruits and veggies directly from native farms across Thailand, all year round. This ensures that the ingredients are selected with quality and harvested at their prime, and contributes to the well-being of farmers. What makes the chips stand out is the assurance of keeping things real. No flour, MSG, sugars, sweeteners, or preservatives sneak into the chips.
The outcome? Seven prestigious Great Taste Awards UK, and hearty applause from a panel of 500+ top chefs, food bloggers, and international food retailers!
With a range of variants, including Banana, Mango, Jackfruit, Pineapple, Broccoli, Okra, Onion, Cherry Tomato, and Corn, Hey! Chips offers a delightful and wholesome snacking experience that customers love.
Want more than just one flavour? Choose your top 8 favourites and curate your own snack box. Want to send a gift? Choose the special Wellness Gift Box – perfect for all diets. Add a personal touch with a custom gift note.
From local beginnings to global recognition
Starting from Singapore, Hey! Chips has left behind a delightful trail of healthy flavour and fun in Hong Kong, the USA, South Korea, Australia, Brunei, China, Hong Kong, Malaysia, Maldives, and Malta. This expanded customer base has helped the brand register a record 200% surge in revenue over recent years.
In tandem with its global network of 300 retail outlets, Hey! Chips has strategically focused on B2B channels. Nurturing relationships with major corporations and governments worldwide, the brand proudly boasts heavyweights like Meta, Google, and Bloomberg among its corporate clients, who rely on Hey! Chips to add a crispy zing to their pantries and gifting initiatives.
In Singapore, Hey! Chips has also strategically partnered with grocery giants, FairPrice and Cold Storage, creating an additional 70 retail points. With consumers getting increasingly health conscious, Hey! Chips aims to be a brand of choice, offering genuinely clean and healthy snacking, with nothing over 3 ingredients on the list. A palette of new flavours is getting ready to tickle taste buds in the coming years as Hey! Chips continues to push the boundaries of taste and innovation worldwide.
To know more visit – Hey! Chips Website, Hey! Chips Instagram
To read more startup stories visit – www.singaporebizjournal.com
