In a world where fashion is often associated with women’s clothing, Empaar is a unique brand that focuses on creating stylish, high-quality menswear. Founded by Rachna Pujara, Empaar caters to a specific market by offering elegant occasion wear for men and boys. The brand is known for its excellent craftsmanship and has successfully built a loyal customer base, especially within Singapore’s Indian community. Empaar offers exclusive traditional Indian outfits and modern menswear essentials.
A Journey Rooted in Tradition and Ambition
Rachna and her sister, both passionate about fashion, decided to start a home-based venture in India, despite traditional career limitations for women. They initially focused on women’s wear but later shifted to menswear, drawing inspiration from Rachna’s early exposure to menswear design during a college internship. In 2011, they transitioned to boys’ wear and showcased their first collection at India Kids Fashion Week.
The success of this venture led them to explore father-son twinning sets, a unique concept at the time. In 2019, Rachna moved to Singapore and identified an opportunity in the high-quality menswear market. The brand quickly gained recognition for its exceptional quality and attention to detail.
Exclusive Offerings and Personalized Service
Empaar offers a wide range of carefully curated products, focusing primarily on menswear. The brand provides traditional Indian outfits such as kurta pajamas and sherwanis, as well as modern suits and bandis, catering to men’s occasion wear needs. Empaar also offers father-son twinning sets, allowing customers to create a cohesive look for family events. Each piece is crafted with superior fabrics and workmanship, ensuring both comfort and durability.
Rachna’s dedication to customer satisfaction is what distinguishes Empaar. She personally meets with clients to understand their preferences and ensures that every garment is tailored to their liking. Whether customers pick up items at exhibitions or shop through collaborations with online portals, Rachna ensures a seamless after-sales experience. Her commitment to delivering orders on time and accommodating special requests has cultivated a loyal clientele that values both the product and the service.
Expanding Horizons
As Empaar continues to flourish, Rachna is dedicated to broadening her range of products. Following the successful launch of Sherwanis, which received an incredibly positive reception, she is now looking to introduce more wedding-focused items in the future. In addition to this, Rachna is also hard at work on a new line of casual linen tunics specifically tailored to suit the tropical climate of Singapore.
This upcoming collection is aimed at providing adaptable, comfortable attire that seamlessly melds traditional artisanship with contemporary design principles. With its unwavering dedication to excellence and customer contentment, Empaar is on track to establish itself as a premier name in men’s fashion, continuously adapting to fulfil the demands of its discerning clientele.
To know more visit- https://www.instagram.com/empaar.pl
To read more startup stories visit- https://singaporebizjournal.com/
