What's We Reading

Sisters sell yummy chocolate shio pan & sourdough ‘mantou’ with curry at Holland Dr hawker stall

From croissants to tarts, the younger generation of hawker bakeries are increasingly creative with their offerings these days. Joining the list

By Editor 8 Min Read

BEBLUM – Baby gears and comfort accessories to makeparenting a stress-free experience

Parenting is a full-time journey and parents want to ensure a comfortable experience for their child and a convenient, stress-free experience for themselves.  This is precisely what the

By Editor 5 Min Read

This local firm is disrupting healthcare with a new business ecosystem

Ms Chin Wei Jia had always wanted a job that would make an impact on peoples’ lives. Today, her work

8 Min Read

Art At Heart: Crochet hub fostering creativity, community, and global success.

Nestled within the dynamic cityscape of Singapore, Art At Heart by Ellouise Ang emerges as a vibrant oasis of creativity

4 Min Read

TELLA POPS – Taking you on a tempting culinary journey with their homemade confectionery!

In the intricate world of homemade confectionery, challenges abound at every step. From sourcing the finest ingredients to perfecting flavors

5 Min Read

Pillows of Paradise: The Transformative Tale of BANTAL HOTEL SG’s Pursuit of Comfort Excellence 

The intrinsic connection between women and the pursuit of creating a cozy haven at home

5 Min Read

Haldy: An Innovative Brand Blends The Benefits of Turmeric in a Refreshing Mint Form

In the world of health and wellness, the inspiration to innovate can come from various ways. This

7 Min Read

The Oort Cloud and the Blue Mountain: Edition Tanjong Pagar Distripark

The Oort Cloud and the Blue Mountain: Edition Tanjong Pagar Distripark (2022) is an installation work

3 Min Read

Bitdefender acquires Singapore cybersecurity startup Horangi

LOCAL startup Horangi Cyber Security has been acquired by cybersecurity firm Bitdefender for an undisclosed

By Editor 1 Min Read

From Charles & Keith to Ginlee Studio: How Singaporean brands are reinventing circular fashion

Using sustainable materials or thrifting isn’t new. The term “circular fashion” has been around for

By Editor 10 Min Read

Oh My Jellie : Discover the Artistry of 3D Jelly Cakes as Irwan Shah Transforms Desserts into Edible Masterpieces. 

Jelly cakes aren’t made of flour, but they are filled with flowers. The reason behind

By Editor 5 Min Read

Each-A-Cup: Meet the 73-year-old founder and his son steering the OG bubble tea brand in Singapore

1999 marked the onset of Singapore’s bubble tea craze. Back then, as an eight-year-old, the

By Editor 15 Min Read

Bochechas – Creating apparel that is fashion friendly, family friendly and climate friendly too!

Imagine a fashion brand that goes from retailing at one store to retailing at three

By Editor 6 Min Read

Singapore’s Ora takes a vertically integrated approach to telehealth

According to the founder of Singapore-based telehealth platform Ora, 90% of its patients are less

By Editor 5 Min Read

Hit the workout mat in ultra comfy and stylish activewear threads in Singapore

These sports shops in Singapore offer sleek activewear and athleisure threads that take you from

By Editor 19 Min Read

‘Why spend S$7 at an atas bakery?’ Ex-hotel chef sells S$1.50 madeleines and S$2.50 tarts at hawker stall

Cat In The Hat shortly after its opening at 10.30am, a line had already formed at

By Editor 9 Min Read
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Haldy: An Innovative Brand Blends The Benefits of Turmeric in a Refreshing Mint Form

In the world of health and wellness, the inspiration to innovate can come from various ways. This

BEBLUM – Baby gears and comfort accessories to makeparenting a stress-free experience

Parenting is a full-time journey and parents want to ensure a comfortable experience for their

Craft Beast Handmade: Pioneering Decoden in Singapore, Offering Diverse Handicraft Experiences.

In 2021, Wang Siyi, a passionate artisan and the founder of Craft Beast Handmade embarked

Ibza sg: Redefining Home Decor with Affordability and Quality

In December 2023, Azlan and Zaki embarked on a journey to revolutionize the home decor

PiperLuna: Redefining baby essentials with sustainable bamboo products, a customer-centric approach, and innovative designs.

In 2022, Ashley Chan embarked on a journey to redefine baby essentials with the launch

Teetao Teehuone: Du Zhang’s Brew-tiful Tea Adventure in Finland

Imagine this scene - in the bustling streets of Finland, amidst the tantalizing scent of

Rising to the Occasion: Yanagi Cakes Puts the ‘Bake’ in Baking Phenomenon

The world of baking is a sweet symphony of flavors, textures, and aromas, where every

HUNG HUAT CAKES & PASTRIES – A legacy of pastries and cake baking excellence that continues to charm generations

Tucked away in the lively streets of Singapore, there's a bakery that's more than just

Buubees: Revolutionizing comfort and ease for women in the lingerie category.

In the bustling landscape of e-commerce, where every click leads to a myriad of choices, one brand stands out

Witness the finesse and Grandeur Of Texture & Design With Cozy Handmade’s Leather Straps 

“The difference between style and fashion is quality”- Gianni Versace  Find The Perfectly Trendy Leather

ELYAND COLLECTIVE – Personalized Pet Tags for Your Pawsome Companion.

In the world of pet lovers, the bond between pets and their owners is nothing

THE WEARHOUSE – A space to discover fashion forward clothing for the woman of today

Step into the enchanting world of THE WEARHOUSE, where the harmonious blend of modest fashion

Tartzan Bakery: From Home Kitchen to Gourmet Sensation leaving a lasting impression. 

In 2020, amidst the challenges of a global pandemic, Hui Xuan embarked on a culinary

Little Bearnie: Redefining Baby Essentials By Blending Innovation

In the bustling landscape of modern parenting, finding the perfect blend of safety, style, and

Playand: Redefining The Boundaries Of Play And Functionality Through Modular Sofa

In September 2021, Nancy Lai embarked on a purpose-driven journey creating Playand, a multi-functional and