Life often takes unexpected turns, and for Jolene Koh, the founder of ABOUT THE SCENT, it was a serendipitous moment and an insatiable curiosity that altered her life’s course.
Jolene found herself wondering about the perfect Christmas gifts for her colleagues and staff across the holiday season. Her search eventually led her to candles, which she believed held incredible promise, and she started looking for well-known brands in the market.
Jolene’s curiosity grew into a genuine passion as she delved deeper into the world of candles. She engaged herself in the intricate minutiae of candle-making, unearthing the scientific intricacies behind the process, driven by a desire to learn more. What began as a casual exploration quickly became a fervent side pursuit. Jolene’s journey quickly branched beyond candle-making to include an in-depth analysis of essential oils and their assorted properties.
Today amidst the demands of her career, ABOUT THE SCENT currently remains a part-time venture. Jolene however harbors dreams of son potentially transitioning it into a full-time pursuit.
Reflecting the brand’s dedication to the artistry of candle making, as well as Jolene’s enduring passion for creating one-of-a-kind scents and experiences is the brand’s MISSION statement – “Our mission is to provide a diverse range of natural, toxin-free aromatherapy products that enhance overall well-being and promote a harmonious environment. From phthalate-free fragrance oil candles and essential oil rollers to nasal inhalers, natural insect repellents, room sprays, bath salts, and more. We strive to offer a comprehensive selection of high-quality products that support wellness.”
Thoughtful offerings designed to create an eco-friendly haven of relaxation and wellness!
With ABOUT THE SCENT, it’s not just about products; it’s about creating an enriching experience with a range of scents and the comforting influence of aromatherapy.
Every candle is a wonderful piece of artistry combined with heavenly aromas. Hand crafted from eco-friendly waxes, suitable wicks, and non-toxic, phthalate-free fragrance oils, their gentle glow and soothing fragrances transform any space into a soulful haven. The oils are thoughtfully chosen to be safe for pregnant individuals, children, and even pets.
With the product range steadily growing, Jolene introduced room sprays, maintaining the same high standard of non-toxic fragrance oils. Today this fascination with fragrance and essential oils has led to an amazing diversification of the offerings, resulting in an array of products, including, essential oil roll-ons that come in a wide variety of blends, and each tailored to address specific needs. Nasal Inhalers to offer sinus relief or help with nausea and stress relief, Hand Sanitizers and even a child safe Insect Repellent Spray are also a part of the product portfolio.
The all-natural herbal bath salts and shower steamers have proven to be a popular addition to the spectrum. The salts, made from a carefully chosen combination of natural botanicals, provide a luxurious soak experience, soothing muscle spasms and revitalizing the soul.
“I always want my products to go beyond mere aesthetics and foster a sense of holistic well-being encompassing the body, mind, and soul. “ Shared Jolene.
Growth that is following a holistic path.
With a thriving customer base that values what it stands for, ABOUT THE SCENT is inviting more people into its privileged circle, by strategically showcasing its products on more visible platforms like AA (Auto Association) and Raffles Health (The retail arm of Raffles Medical Group).
The brand’s remarkable growth story owes a lot to Jolene’s proactive approach to social media, where she has intelligently shaped her products’ online presence to become the catalyst for vibrant customer engagement and growth. Another thing that has worked well is the brand’s referral code system. Customers have eagerly used the opportunity to share their experiences, driving organic growth through these codes.
For the moment, ABOUT THE SCENT is consolidating its presence in the local Singaporean market because Jolene’s primary concern revolves around preserving the quality of her handcrafted candles during shipping, particularly in fluctuating temperature conditions.
Moving forward Jolene envisions the establishment of a dedicated workspace. She also has plans to offer captivating candle-making workshops and explore the world of essential oils, embarking on a comprehensive journey towards aromatherapy education and wellness.
Her evocative Vision for the brand states, “We envision becoming a premier destination for all-natural aromatherapy products, offering a wide variety of items that inspire individuals on their wellness journey. Our goal is to educate and empower consumers to create environments that promote relaxation, balance, and health through the use of essential oils. We aim to provide a complete range of aromatic solutions that cater to diverse needs and preferences, enabling individuals to experience the transformative power of aromatherapy in their everyday lives.”
Click here https://instagram.com/aboutthescent.sg?igshid=MzRlODBiNWFlZA== to explore soothing and healing candles and sprays.
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