In the constantly changing world of fashion accessories, only a few brands can capture the vibrancy and personal touch that make an accessory special. Daylight the Label, founded by Shi Qin, stands out in this competitive market with its colorful, customizable earrings and hair accessories. This brand combines a love for fashion with a commitment to comfort and uniqueness, making it a top choice for many fashion enthusiasts.
From Fashion Graduate to Accessory Maven
Daylight the Label was founded by Shi Qin, a fashion design graduate passionate about embroidery. While in school, Shi Qin interned at a Bridal Boutique, where she developed a love for embroidery and saw it as a form of art. This experience inspired her to start her own business.
Initially, Daylight the Label focused on creating tote bags, but Shi Qin soon expanded into accessories such as hair clips, headbands, and earrings. Her background in fashion design and her love for vibrant colors influenced her decision to create accessories that are not only aesthetically pleasing but also accessible to everyone.
Unique Offerings and Personal Touch
Daylight the Label currently offers a range of products which includes earrings, hair clips, and headbands. What sets this brand apart from others in Singapore is the material used in its products. Shi Qin conducted extensive research and chose a fabric base for her earrings to provide better comfort for those with sensitive ears.
In addition, Daylight the Label offers customization services, allowing customers to personalize accessories for special events or bridal shoots. This personal touch enables Shi Qin to connect with her customers on a deeper level, understanding their preferences and incorporating feedback into future designs.
Ensuring Customer Satisfaction and Future Plans
Customer satisfaction is a top priority for Daylight the Label. Shi Qin regularly receives feedback from her customers, especially on the aesthetics and comfort of her products. She continually improves her designs based on this feedback, ensuring that her products are of high quality and comfort. To reach a broader audience, Shi Qin uses paid Instagram ads and participates in pop-up booths. While she has close to 2k followers under her Instagram account and does have a handful of loyal and returning customers, she aims to expand her reach through these marketing efforts.
Shi Qin has ambitious plans for Daylight the Label. She hopes to branch into creating avant-garde accessories and sparkling pieces for photo shoots. Inspired by her background in fashion design and love for fashion shows, Shi Qin dreams of designing headpieces and other accessories for fashion brands. She also plans to establish a physical store where customers can try on her pieces, providing a more personalized shopping experience.
Additionally, she aims to expand her market internationally, bringing the unique charm of Daylight the Label to a global audience. Daylight the Label is not just about creating beautiful accessories; it’s about offering products that resonate with the personal styles and needs of its customers. With Shi Qin’s dedication to quality, comfort, and vibrant design, the brand is poised for continued growth and success in the fashion accessory market.
To know more visit- https://www.instagram.com/daylight_thelabel/
To read more startup stories visit- https://singaporebizjournal.com/
