In the business of eyewear fashion, success hinges on a delicate balance of design innovation, impeccable craftsmanship, and a finger on the pulse of ever-changing trends. To succeed, one needs to be able to deliver excellent design, as well as build a genuine relationship with customers across age groups and genders.
LENICC EYEWEAR is an exciting and award-winning eyewear fashion brand founded by Grace, an engineer and designing by education but now an entrepreneur by choice who got the formula right. In fact, the Singapore-based business was born out of her own personal experience from quite a young age.
Grace shared, “Having worn glasses since I was five, I truly grasp the effort and patience needed to find frames that match personal preferences. Comfort, fit, and style – they’re all crucial. Discovering eyewear that balances these aspects is a significant hurdle, often forcing us to choose between practicality and aesthetics.”
A Stroll in Sun launched a fashionable science-based eyewear brand
In 2018, during a Roman summer, Grace wore budget sunglasses outdoors and faced discomfort like distorted vision, headaches, and irritated eyes. This sparked her idea for sunglasses that combine both functionality and style. She collaborated with eye specialists and experts and sourced high-quality, less toxic materials for wearers’ well-being. This journey led to the creation of LENICC EYEWEAR – a harmonious fusion of Science and Fashion offering advanced eye protection while staying true to elegant design principles.
Eyewear fashion is created in close consultation with eye care professionals to deliver the best results
At LENICC EYEWEAR, preserving the precious gift of sight takes center stage. What sets the brand apart is its commitment to thorough research and design, crafted in collaboration with local ophthalmologists and opticians.
LENICC has carved its unique space by understanding what truly suits its customers. The frames and polarised lenses boast a larger size, ensuring optimal defense against the sun’s harmful rays. Notably, the sunglasses flaunt a special Raised-Fit, designed for utmost comfort, especially for Asian noses.
Luxury finds new meaning in LENICC’s eyewear collections, featuring the finest materials and offering complete UV protection. With anti-glare coatings and polarized CR-39 lenses for impeccable visual clarity and protection, the sunglasses in shades of Grey, Purple, Brown, and Pink bring more than style to the table. They provide benefits like glare reduction, light filtering, accurate color perception, and relief from eye strain.
Whether you instinctively pick up the bold and adventurous frames or lean towards classic and understated designs, the three eyewear series – Cateye, Aviator, and Wayfarer – cater to all tastes.
Remember, safeguarding your eyes from UV rays isn’t merely a fashion statement; it’s a proactive stride towards lifelong eye health. And while you explore LENICC’s offerings, don’t forget the essential annual eye checkup to keep those windows to the world in perfect condition!
Creating a one-stop professional eyewear and eye care destination
With a thriving base of over 1,000 customers, Grace constantly seeks innovative ways to expand her client base. Her strategy is to smartly use a mix of customer education with workshops, expert talks on eye care and protection to showcase both the professional and the caring side of the eyewear business.
LENICC EYEWEAR as a brand is also actively looking out for value-added collaborations and B2B partnerships with leading opticians and fashion brands to make unique eyewear designs more accessible to a wider circle of customers. While the brand is primarily focusing on women LENICC EYEWEAR also is making a strong push to add male and children’s sunglasses to its product portfolio. Looking ahead, the brand is readying the blueprint for making an international move and is eyeing promising markets across Asia and the US.
Click here https://www.instagram.com/lenicceyewear/?igshid=NTc4MTIwNjQ2YQ%3D%3D to check out the range of fashionable and comfortable eyewear available. Also, do follow and like to get to know more about general eye care tips too.
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