In a world where fashion often overlooks inclusivity, finding the perfect lingerie can be a daunting task, especially for women with unique body types. Envy Her, a Singapore-based lingerie brand has emerged as a beacon of hope, addressing the needs of women of all sizes and shapes. This brand’s journey from inception to success is a testament to innovation and dedication.
From Personal Needs to Global Vision
Founded by Jeannie in 2015, Envy Her began with a deeply personal experience. During her pregnancy, Jeannie struggled to find nursing bras that fit her unique proportions. This challenge inspired her to create a solution not just for herself but for all women facing similar issues. Initially starting as an exclusive Asia-Pacific distributor for a US brand, Jeannie soon realized the importance of creating custom-fit lingerie.
Her journey began with sourcing materials from Thailand and Vietnam, but quality and fit remained elusive. Determined to address these issues, Jeannie employed skilled tailors and seamstresses to produce custom-made lingerie in Singapore. This approach allowed Envy Her to offer both off-the-shelf and made-to-measure pieces, catering to women with diverse body types, including those needing plus sizes up to 7XL.
Unique Offerings and Unmatched Craftsmanship
Envy Her stands out in the crowded lingerie market due to its commitment to inclusivity and customization. The brand sources high-quality lace, linings, and other materials to craft bras that offer the perfect fit and support. This meticulous process is carried out in their Singapore showroom, where customers can choose from over 400 to 600 lace options for their custom bras.
The brand’s expertise lies in addressing disproportionate sizes and offering tailored solutions for women with unique body shapes. Envy Her’s dedication extends to special initiatives like providing free custom bras for breast cancer survivors, ensuring that every woman feels confident and comfortable. By listening to customer feedback, the brand continuously evolves, offering new designs that cater to various needs and preferences.
Vision for the Future
Envy Her has a clear mission: to provide lingerie for women of all ages and sizes, with a focus on inclusivity and comfort. The brand has already made significant progress, serving thousands of customers each month through in-person fittings and online orders. With a strong customer base in Singapore, Malaysia, and Hong Kong, Envy Her is ready to expand further. Jeannie aims for Envy Her to become a global name, known for its Singaporean craftsmanship.
The goal is to enter more ASEAN and European markets, showcasing the brand’s unique offerings to a broader audience. By highlighting the quality and precision of their custom-made lingerie, Envy Her hopes to redefine industry standards and establish new benchmarks for inclusivity and innovation. Envy Her is more than just a lingerie brand; it represents a movement towards body positivity and empowerment. As it continues to expand and develop, the company remains committed to its core values of quality, inclusivity, and customer satisfaction, ensuring that every woman feels confident and beautiful in her own skin.
To know more visit- https://www.instagram.com/envyhersingapore/
To read more visit- https://singaporebizjournal.com
