Blogshops have transformed from homogenous Made-in-China fast fashion to a vibrant landscape of home-grown Singaporean brands that young consumers adore. These blog shops have their own unique styles and focus, which caters to different customer segments and occasions.
Whether you’re new to blogshops or don’t mind discovering a new online store, here are 28 great Singapore online fashion shops you can consider checking out.
Meet The Singapore Blogshops
#1 A for Arcade: A for Arcade’s apparels are designed to be wearable and flattering for the regular Singaporean.
#2 All Would Envy (AWE): All Would Envy aims to bring fun, comfortable and practical fashion to all happy, bold and fashion-conscious women in Singapore and all over the world.
#3 Anticlockwise (ACW): Anticlockwise features a range of comfort, fuss-free wear for both work and play.
#4 Carrislabelle: Carrislabelle is a young, cheerful and sophisticated brand that caters to young ladies and adults.
#5 Fash Mob: Fash Mob embodies the effortless chic, sophistication, edgy, timeless fashion styles.
#6 Fayth: Catering to every modern stylish woman, Fayth’s clothing are all designed in-house and made with high quality fabric from around the world.
#7 Hervelvetvase: Hervelvetvase aims to celebrate different body shapes and sizes by offering an assortment of pieces from your everyday wear to work-friendly outfits.
#8 LBRLABEL: LBRLABEL provides you with apparels that are suitable for every age group, whether it is casual wear, wild party dresses or corporate workwear.
#9 LeChic: LeChic offers a diversity of affordable, stylish everyday wears for aspiring fashionistas.
#10 Love and Bravery: Love and Bravery seeks to be an all-encompassing brand with cutting edge pieces that are avant garde yet wearable.
#11 Love, Bonito: One of the largest homegrown fashion brands, Love, Bonito provides a wide range of pieces that fit the Asian physique.
#12 Lovet: Lovet aspires to help women identify their personal style through carefully curated pieces that ranges from florals to everyday minimalistic staples. Lovet introduces new styles every Sunday, 7pm.
#13 MDS Collections: MDS Collections is dedicated to bring trends to fashion-forward consumers and sells cutting-edge runway fashions at high street prices.
#14 Young Hungry Free: Young Hungry Free offers a mix of everyday and work-friendly pieces that caters to the “risk takers and rule breakers”.
#15 6STYLE: 6STYLE offers 6 distinct styles – Casual, Chic, Preppy, Streetwear, Sexy, Glam that caters to everyone and their individual style.
#16 MGP Label: MGP Label’s apparel are uniquely designed and crafted, and suitable for all occasions.
#17 Modparade: Modparade is a local independent label that focuses on quirky yet edgy pieces.
#18 Ohvola: Ohvola features a refined collection of classic silhouettes and strong tailored looks to bring out a fresh unique dimensional structure and touch to the skin.
#19 The Fleur Label: Curated for the free-spirit women, The Fleur Label brings in new comfortable and contemporary designs every Wednesday.
#20 Runway Bandits: Runway Bandits reinvents everyday staples to create modern, effortless silhouettes that are meant to last beyond the season.
#21 Shop Sassy Dream: Shop Sassy Dream presents timeless classics that are suitable for any occasion.
#22 SuperGurl: SuperGurl offers a wide selection of the most desirable and occasional coveted vintage clothing and accessories.
#23 The Closet Lover: All of The Closet Lover’s apparel are self-manufactured with exciting style to reflect their charmingly feminine and fun personality.
#24 The Sunday Avenue: The Sunday Avenue features a range of fashion-forward, affordable pieces that caters to your everyday look.
#25 The Tinsel Rack: The Tinsel Rack features an extensive collection of exclusive designs that is suitable for any occasion, and focuses on creating contemporary and fun designs to reflects the vibrant personality of the modern day woman.
#26 The Willow Label: Likening the experience of shopping at The Willow Label as shopping out of a fashion editor’s closet, The Willow Label is full of timeless classics that are easy to mix and match as well as the must-haves in each season.
#27 Topazette: Topazette features fresh new weekly arrivals that are trendy. It also has its own TPZ Label where every piece is exclusively manufactured with high quality.
#28 Wardrobe Mess: Wardrobe Mess emphasises on versatility and comfort, which are revealed through its stylish essentials.
You’ll notice that many blogshops have a physical location where you can do self-collection for free. Blogshops such as Carrislabelle and MGP Label offer free normal mail, while Fash Mob offer free standard courier delivery – which helps you to save around $1.50 – $3.50.
Besides blogshops, there are also popular online retailers in Singapore such as Zalora, that offer free delivery for orders above $40 as well as 30 days free return.
Things To Take Note Of When Shopping Online In Blogshops
1) Most blogshops do not do cash refunds. Instead, they would refund store credits into your account while others which do give cash refunds only do so on a case-by-case basis.
2) The delivery days stated did not include the days needed for blogshops to dispatch items. Hence, it is not conclusive of the total time needed to reach you.
3) Some blogshops charge administrative fees for returns and exchanges. Hence, it is important to check your size measurement and preferred coloured for your apparels before carting out.
Given the heavy competition in the industry, it seems probable that these established blogshops compete based on product differentiation rather than engage in cut-throat price competition with each other. For example, more blogshops are self-manufacturing their labels to provide unique offerings to consumers.