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Singapore Biz-journal > Blog > F&B > NONA MANIS – When a home chef’s sweet cravings for a traditional delicacy, transformed into a popular enterprise.
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NONA MANIS – When a home chef’s sweet cravings for a traditional delicacy, transformed into a popular enterprise.

Editor
Last updated: 2024/02/24 at 7:49 AM
By Editor 5 Min Read
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In the bustling kitchen of a devoted homemaker named Lynn Fazlina, a craving for a particular traditional dessert sparked a remarkable journey. Yearning for the nostalgic flavors of traditional Malay Kuih, also known as Nona Manis, Lynn’s quest for this beloved treat led her on an unexpected culinary adventure.

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Enticing aromas, tempting textures and irresistible taste – a fusion that leaves you demanding moreCreating an indulgent space for customers and growing by multiple boxes each day

Despite her best efforts, Lynn found it challenging to satisfy her craving in the local markets and shops. Undeterred, she turned to her kitchen, armed with little more than a recipe found online and a desire to satisfy her sweet tooth craving. Mixing and measuring with care, Lynn crafted her own version of Nona Manis, a steamed pandan-flavored delicacy with a creamy coconut custard filling.

The taste of success was sweet, as Lynn’s homemade Kuih garnered rave reviews from her family. Encouraged by their enthusiasm, Lynn’s husband saw an opportunity to share their culinary discovery with others.

Thus, NONA MANIS by Lynn Fazlina was born. Starting small, Lynn prepared a few boxes of her homemade treats and shared them with friends and followers on Instagram. The response was overwhelming. Who would have thought that a simple craving for Kuih could lead to such a sweet and successful adventure?

Enticing aromas, tempting textures and irresistible taste – a fusion that leaves you demanding more

Delicate morsels of pandan-infused goodness, lovingly steamed to perfection, unveiling a sweet and creamy coconut custard filling and added surprises! This is what is on offer.

Lynn ensures that each creation is made with love, offering a taste of tradition with a modern twist. Choose from an array of tantalizing options, including the classic NONA MANIS. Choose the “customer demanded” signature twist of yam flavor, a recent addition that’s already winning hearts. For a burst of sweetness, the sweet corn variant is the perfect accompaniment to your afternoon tea session.

Customers can place orders by checking out the open slots posted on the Instagram page. For those with specific dates in mind, ordering is just a click away on the official website – https://nonamanis.cococart.co/ 

Indulge in the special tester set, perfect for those eager to experience all three flavors for the first time. Treat your loved ones to a delightful gift packed in a charming box containing all three flavors. Pick the bento sets, ensuring everyone gets an equal share of all three flavors. Or simply spoil yourself with a convenient option, allowing you to enjoy all three flavors without having to purchase separate boxes.

It can be kept fresh for one day at room temperature. If you plan to have NONA MANIS by Lynn Fazlina for later consumption, you may keep it in the fridge for 1-2 days.

You can also WhatsApp – +65 8569 6308 to place your order quickly before slots run out!

Creating an indulgent space for customers and growing by multiple boxes each day

At just 29, Lynn embarked on a culinary adventure with NONA MANIS, equipped with nothing but a single steamer and a big sweet dream. From those modest beginnings, her enterprise has flourished, now boasting a fleet of five steamers churning out delectable delights.

What started as a cautious endeavor, processing a mere six boxes a day, has bloomed into a bustling operation, with nearly 80 boxes being shipped out the door every Saturday. Lynn’s meticulous approach to growth, inching up production week by week, has paid off handsomely, with over 4,500 boxes sold to date.

But it wasn’t just Lynn’s steaming skills that garnered attention. Media buzz and strategic collaborations with Instagram influencers catapulted NONA MANIS into the spotlight, making it a household name across Singapore.

As the enterprise evolves Lynn is laying out plans for the future where NONA MANIS by LYNN FAZLINA becomes a global sensation, with a central kitchen to cater to even more hungry customers and a physical store where foodies can indulge their cravings in person.

 https://www.instagram.com/nonamanisbylynnfazlina?igsh=MXVlanppdWhvdXAzcw%3D%3D is your link to buying and indulging in some authentic and really delicious NONA MANIS.   

To read more startup stories visit – https://www.singaporebizjournal.com/

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Editor February 24, 2024 February 24, 2024
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