Today the world is experiencing a remarkable emphasis on health and natural living. However, the trend toward embracing natural and organic products now extends beyond the human lifestyle. In recent years, there has been a noticeable surge in individuals seeking natural and organic options for their beloved pets. This shift is characterized by a preference for real, natural food over processed alternatives and the choice of gentle, natural pet grooming products over chemical-laden options.
PETITUDO, founded by Sharon Low in 2011 and located at 163 Ang Mo Kio Avenue, has earned its reputation as one of Singapore’s most trusted and renowned pet salons. Sharon’s journey to entrepreneurship was a significant departure from her nearly 12-year career in the financial sector. Her decision to enter the pet business was rooted in a deep personal connection with her own pets and a profound interest in their well-being.
Functioning initially as a specialized pet grooming center, the brand quickly became known for its exceptional grooming services. However, a crucial decision was made to diversify and enter the realm of pet products. The impetus behind this strategic shift stemmed from Sharon’s extensive experience and PETITUDO’s keen observations within the pet grooming industry. Over time, the brand consistently identified a common issue among pets—sensitive skin, often attributed to external grooming products and dietary factors. This insight became a driving force in PETITUDO’s mission to offer healthier alternatives for pets and their owners.
Creating a mindset shift for the better with natural pet grooming and diet solutions
Sharon was firmly convinced that embracing natural alternatives was undeniably better for pets. This concept extended beyond merely using natural pet shampoo for external use; it encompassed dietary choices as well. Recognizing the inherent sensitivity of pets to chemicals, the challenge was to encourage pet owners to embrace a cultural shift. This was also a part of an effort to give pets a long and healthy life too.
Today PETITUDO offers two broad categories for clients to choose from – PROPRIETARY-PET-PRODUCTS and PROPRIETARY-SPA-PRODUCTS.
Under Pet Products it offers NATURAL GO-GO SHAMPOO for Cats and Dogs for sensitive and other skin types, Nourishing Superfood Scrub, Super Fizzy Calendula and Lavender Bath Bombs, Moisturizing Clay Mask, and a lot more.
In the Spa Products category discover a whole world of pampering with the NATURAL GO-GO SPA range – composed of three exceptional, 100% all-natural pet products. This collection consists of the Superfood Scrub, Clay Mask, and Shampoo that cleanses, purifies, and hydrates the skin and fur, leaving a pet refreshed and pampered.
Because pets also need conscious and natural choices
PETITUDO, with a keen eye on evolving pet owner needs, envisions a continued surge in pet owners opting for natural pet products—a trend that shows no signs of slowing down.
“We are poised to expand our product range to include a wider variety of natural ingredients pet products, not only in grooming but also in pet treats and other essentials.” Shared Sharon.
The brand has established a strong presence both offline and through its secure e-commerce portal. Its products can also be found in pet grooming salons and on well-known platforms such as FairPrice Marketplace, Shopee, Lazada Mall, and more.
What truly distinguishes PETITUDO is the wide acceptance it receives from salon customers who are quick to recognize and appreciate the quality of its products, often choosing to also use them at home. Beyond national borders, PETITUDO has ventured into international markets, notably Australia, through a strategic partnership.
“Through all its growth and expansion, PETITUDO’s mission remains unwavering: to provide pet owners with natural, top-quality products that resonate with their values and contribute to the overall well-being of their beloved pets.” Asserts Sharon.
Going a step ahead PETITUDO has thoughtfully initiated a program called “GO NATURAL, GO GREEN” in which it refills pet shampoo bottles, reducing waste and offering cost-effective solutions to our customers. There is a separate program for retailers and customers and you can write a mail to marketing@petitudo.com for more details about this Go Natural, Go Green initiative.
Click here https://www.instagram.com/petitudo.sg/ to discover safe, eco-friendly means to treat your pets with genuine care and love.
To read more startup stories – https://singaporebizjournal.com
