Life has a way of serendipitously leading people to their true callings, as Lena Leong, the genius behind SOU CRISTALLIZED, discovered.
Even while working as a cabin crew member for Singapore Airlines, Lena had a strong desire to start her own business. She had dabbled in the clothing business before, but she put it on hold to focus on furthering her education.
Then came the COVID-19 pandemic, during which Lena saw a business opportunity in demand for crystals, something she never thought of before to start off as a business. She viewed this as an opportunity to transform her hobby for crystals into a business, and in 2021 she became a full-time entrepreneur.
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She slowly built up her collections and made connections with trustworthy suppliers. It’s worth noting that her business on Instagram has since grown a strong following.
Lena didn’t stop there. She took a big step by opening a physical shop in Geylang. To compete in a tough market, she offered competitive prices without compromising on its quality and made her live sessions fun and engaging. Lena’s ability to connect with her audience through good communication became a vital part of her success. She also dedicated time to learn about the crystals she sells, ensuring her customers get the best products and knowledge.
Lena’s journey, from being a cabin crew member to a crystal business owner, is a story of determination and dedication to both her craft and her customers.
Crystals sparkling with healing power, peace and the promise of prosperity
With a keen eye for sourcing rare, high-quality minerals and stones that aren’t readily available elsewhere, SOU CRISTALLIZED is dedicated to providing a unique crystal experience.
In addition to sourcing, SOU CRISTALLIZED goes a step further by crafting its very own customized products. It specializes in designing and producing their crystals into series of Limited Edition Collectibles Bït carvings, offering something truly exclusive to every customer. One of their very meaningful 2021 Guardian Angels Series was specially created by Lena to commemorate our Angels in the health sectors for their unconditional sacrifices during the most trying pandemic time.
Some of her best rare find were Bahia Extra Special Amethyst Towers, Caramel Smoky, Blackcurrant Super 7, Schorl Black Tourmaline, Huanzala Octahedron Pyrites and Bolivian Ametrine Spheres, each radiating its unique beauty and energy.
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If you’re looking to cleanse and uplift your space, explore the Palo Santo Incense collection, a delightful infusion of nature’s herb benefits and fragrant offerings.
For the connoisseur of the extraordinary, SOU CRISTALLIZED presents the Rare Mini ESP Geode with God’s Fingerprints, a captivating marvel of nature’s artistry. Bring prosperity and abundance into your life with the Crystal Money Tree, a symbol of good fortune and growth.
Explore the whimsical side of crystals with another of their own customised Pink Jade Apple, a delightful addition to any crystal collection. And don’t miss out on the enchanting Dendritic Agates, a stone that tells tales of ancient forests and natural wonders. Her innovation also extends to the beauty aspect, where they sourced the finest raw materials used to create a range of Gua Sha tools.
Their collections also offers an array of high quality gem grade crystals and precious gemstones jewelleries to spoil their pool of customers who loves her curations for extraordinary standard for quality as well as reliability.
This is just a glimpse of the captivating world that awaits at SOU CRISTALLIZED. Dive into the collection and discover the perfect crystal companion for a personalized spiritual journey, home decor, or personal adornment.
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Smart product extensions and cool innovations pave the way for an exciting phase of growth
SOU CRISTALLIZED has come a long way with over 6,000 devoted Instagram followers and a growing customer base. Looking ahead to the next five years, Lena has set some exciting goals. She plans to introduce new product lines regularly, aiming for two fresh releases each year.
One of the standout features of SOU CRISTALLIZED is Lena’s dream of creating a unique, signature scent to perfectly complement her crystal-based products. She also envisions experimenting with an array of items, including travel essentials, yoga accessories, and essential oils, all designed for personal care and enhancing living spaces.
Lena’s enthusiasm for growth extends to exploring different product categories. Recently, she made a strategic shift in the brand name from “SO” to “SOU CRISTALLIZED” to prepare for their future plans of exciting new lines like SOU HOME, SOU BEAUTY, SOU WELLNESS, and SOU JEWELLERY.
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This expansion not only means a dedicated place to showcase SOU CRISTALLIZED products but also job opportunities as she assembles a dedicated team of selective individuals which are also crystal enthusiasts.
With her unwavering dedication and endless creativity, Lena envisions a future where SOU CRISTALLIZED becomes synonymous with innovative crystal-based products and exclusive fragrances that elevate general well-being and lifestyles.
Click here https://instagram.com/soucristallized?igshid=OGQ5ZDc2ODk2ZA%3D%3D&utm_source=qr to discover and know more about what all is available.
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