Indian fashion brands RSVP by Nykaa Fashion, Chumbak, and The Souled Store have collaborated with ‘The Singapore Tourism Board (STB)’ and Little Black Book (LBB) to launch a new collection of ‘Singapore Inspired’ retail and fashion products.
The collection includes a wide range of 41 products comprising clothing, accessories, home decor, and lifestyle products.
Commenting on the collaboration, GB Srithar, regional director India at STB in a statement said, “We are thrilled to partner LBB in this retail initiative for a second time. This collaboration enables us to reach out to an audience of young millennials who forms a significant size of LBB’s follower base, which is one of STB’s key focus target customer segments in India.”
Suchita Salwan, co-founder LBB added, “We are thrilled to partner with Singapore Tourism Board once again in this one-of-a-kind omnichannel collaboration. At LBB, we always aspire to do #SomethingDifferent – from onboarding the right brand partners in RSVP by Nykaa Fashion, Chumbak & The Souled Store, embarking on a trip to experience Singapore up-close, and helping the brands to create limited edition collection.”
The ‘Singapore Inspired’ collection featuring RSVP by Nykaa Fashion, Chumbak, and The Souled Store will be available for purchase both in physical stores and online from April 13 onwards.
