The arrival of a child has the magical ability to transform a mother’s world, and for Wendy Quek, it did just that – opening the doors to a charming venture in children’s wear. The delightful journey of COASTBERRY commenced in April 2023, sparked by the joyous birth of Wendy’s precious daughter. Formerly functioning in the domain of fintech account management, Wendy found herself captivated by the intricacies of the fashion industry, particularly its emphasis on adult apparel.
As Wendy embraced the early days of parenthood, she realized that there existed an untapped opportunity in children’s fashion, marked by a lack of diversity, high-quality options, and garments crafted from natural fabrics. This revelation sowed the seeds of COASTBERRY, a brand dedicated to reshaping children’s fashion with an exquisite fusion of sustainability and comfort.
The brand is committed to using sustainable fabrics, ensuring that each item is not only hypoallergenic and naturally anti-bacterial but also gentle on the delicate skin of children. Going beyond just mere fashion, COASTBERRY extends its care to the Earth, making eco conscious choices in every design.
An affordable range of high-quality apparel, bath, and bedtime essentials crafted with care for the little ones
Introducing a delightful range of bath and bedtime essentials from COASTBERRY, including the Hooded Bamboo Towel & Washcloth, and the Classic Bear Hooded Bamboo Bathrobe. The ultra soft and luxurious feel of these products, thoughtfully crafted with 100% natural and environmentally-friendly bamboo terry, ensure a pampering experience for your little ones.
Discover the charm of the Sweet Cat Classic Bath Set, a collection of essential bath time products. From Bamboo Sleepsuits designed to be extremely lightweight, cooling, and gentle on the skin, to Lightweight Bamboo Blankets featuring soft pastels and cute prints, COASTBERRY brings comfort to a new level.
Explore a vibrant array of cotton shirts and dresses adorned with vibrant batik prints, sweatshirts and shorts, and overalls designed especially for girls. Complete the look with cute hats and a multi-functional double pocket waterproof bag for added convenience.
COASTBERRY goes beyond apparel with a Natural Hairbrush & Comb Set, ensuring gentle care for your little one’s precious hair and for those looking for the perfect gift, explore the Signature COASTBERRY Gift Sets and the intriguing Mystery Box, offering a delightful surprise for both parents and little ones alike.
For the Moms, the adorable, 100% cotton Watercolor Dinosaurs Babydoll Top, allows you to style it effortlessly for a smart casual look. What’s more, it’s the perfect choice for twinning moments with your little ones. Explore the cool Maxi Dresses, designed to add a touch of flair to your wardrobe. And not forgetting the Daddies, our collection includes must-have items like the bunnies and dinosaur shirt, along with the stylish batik print shirts.
A smart mix of social media and pop-ups is giving the brand more recognition and business growth too!
Wendy introduced COASTBERRY, a brand dedicated to children’s wear and since then she has actively nurtured a vibrant community, particularly on Instagram, engaging followers and customers alike. Wendy also frequently conducts surveys and seeks suggestions for the next product range and designs. The brand prioritizes addressing the challenges of parenthood, aiming to enhance the overall parenting experience for its community.
While primarily operating online, COASTBERRY occasionally hosts pop-ups, extending its reach to its main customer bases in Singapore and Malaysia. With growing interest from international customers, especially from Australia, COASTBERRY is working towards expanding its presence globally.
Approaching a significant milestone of thousands of followers across social media platforms, COASTBERRY has experienced substantial month-on-month growth in both sales and Instagram following. Festive periods, such as December, have marked record sales, indicating a positive trend and resonance with parents.
Wendy envisions COASTBERRY becoming a household name, where parents instinctively turn to the brand for quality items for their little ones. The goal is to further penetrate markets, increase offline accessibility through mommy fairs and pop-up events, and explore potential offline ventures in the future based on the evolving retail landscape.
Click https://www.instagram.com/shopcoastberry?igsh=Z3FkeHlkMnJjanN6 to choose some truly comfortable and delightful range of clothes for babies and kids.
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