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Singapore Biz-journal > Blog > F&B > ANYA MEALS – A mother’s pursuit for nutritious meals for her child transformed into a meaningful business venture
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ANYA MEALS – A mother’s pursuit for nutritious meals for her child transformed into a meaningful business venture

Editor
Last updated: 2024/02/12 at 9:45 AM
By Editor 5 Min Read
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Back in 2017, Jayina and Aiman, the dynamic duo behind ANYA MEALS, found themselves at a crossroads. Aiman was navigating the demanding bunkering industry, and Jayina, taking care of their baby, started sharing her daily meal prep adventures on social media. 

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Easy to cook, delicious in taste and nutritious in impact – this is what the brand stands for  Crafting a nutritious journey with a diverse menu of growth 

The local traditions, especially in Chinese and Malay cultures, often leaned towards simpler fare for children. Jayina, drawing inspiration from Indian culinary practices, introduced herbs, spices, lentils, and various grains to her child’s diet.

The response was unexpected but very encouraging – parents, even grandmas, sought Jayina’s guidance on making nutritious meals for their little ones. This sparked an idea. Seeing a gap in the market, Jayina envisioned a small business to supplement income while caring for their baby. Little did she know, ANYA MEALS would become a full-fledged venture.

Before their child started weaning, Jayina delved into research, finding excitement in guiding her little one’s culinary journey. Soon Aiman left his job, and together, they dedicated themselves to providing families with wholesome and nutritious meal solutions. It’s not just a business – it’s a passion project that started in their home and has grown into something incredible. 

Easy to cook, delicious in taste and nutritious in impact – this is what the brand stands for  

ANYA MEALS is on a mission to offer halal, nutritious, and delicious meals tailored for parents looking to nourish their little ones. The goal is to provide a solution so straightforward that even parents and caregivers with no kitchen expertise can effortlessly serve up delightful home-cooked meals for their children.

“We are dietitian-approved! 100% free from dairy, eggs, tree nuts, peanuts, wheat, crustacean shellfish and soy.” Asserts Jayina.

Meals and stocks are crafted weekly with the freshest ingredients and flash-frozen post-cooling to maintain optimal quality and preserve essential nutrients. No salt, sugar, MSG, preservatives, or coloring – just pure goodness.

Discover nourishing options for babies aged 6 months and above with Broth & Stocks, featuring Chicken and Anchovy stock and a Vegan stock to boost gut health and strengthen the immune system.

For babies aged 9 months and beyond, indulge in the renowned ANYA MEALS Congee selection. Opt for the comforting and flavorful Beef & Spinach Congee or the Chicken Congee with Goji Berries, both renowned for their thick, shiny, glutinous, and fluffy texture.

Delight younger ones aged 6 months and above with our Porridge range, offering Pear & Prune Oatmeal Porridge and Sticky Date Oatmeal Porridge for a fiber boost, essential minerals, and vitamins. Don’t miss out on the Banana Cinnamon Oatmeal Porridge and Stewed Apricot Oatmeal Porridge options.

And for those seeking more favorites, we have Lentil Millet Stew and Potato Leek Soup to satisfy everyone’s taste buds. Enjoy a variety of flavorful, wholesome meals for your little ones at ANYA MEALS. 

WhatsApp at 8458 8000 for enquires! 

Crafting a nutritious journey with a diverse menu of growth 

Jayina and Aiman kicked off ANYA MEALS with smart, just the right amount of investment. They weren’t about splashing big bucks but focused on hitting the sweet spot for quality and variety, for the demanding parents in Singapore. 

Their decision to keep things local and not ship overseas? Totally on purpose. They were steering clear of potential food woes like contamination and tricky storage stuff. Smart thinking, right?

In 2019, when their website went live, the magic began. Today, ANYA MEALS has created a foodie fan base, connecting with almost 7,000 customers and dishing out a whopping 14,000 orders. The pandemic accelerated growth, with health-conscious parents turning to ANYA MEALS to keep children well fed and happy.

Looking ahead, Jayina and Aiman are cooking up big plans. They’re eyeing local hotspots, ready to spice up their menu game with treats like Toddler meals and Ready children meals. And guess what? They’re even considering whipping up something for the grown-ups in the future. ANYA MEALS is on a tasty journey, and you’re invited to savor every bite.

Click http://anyameals.com/ to discover a source of exciting and nutritious meals to help make your life easier.

To read more startup stories visit – https://www.singaporebizjournal.com/

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Editor February 12, 2024 February 12, 2024
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