Step into the enchanting world of THE WEARHOUSE, where the harmonious blend of modest fashion and contemporary design is brought to life by the creative brilliance of sisters Alin and Ayuni. From humble beginnings amidst the challenges of the pandemic, their passion project has blossomed into a vibrant fashion destination in Singapore.
Since its inception in 2021, THE WEARHOUSE has evolved as a label that represents style and innovation, firmly embedding itself in the fabric of the retail fashion landscape.
The story of THE WEARHOUSE is one of resilience and adaptation. Grounded from her role as a cabin crew member due to the pandemic, Alin turned to online retail as a lifeline. What began as a simple endeavor selling curated dresses and accessories via Instagram Live soon captured the hearts of fashion enthusiasts, prompting Ayuni to leave her HR job and join the venture.
Together, the sisters poured their hearts into every aspect of THE WEARHOUSE, seamlessly blending their talents to create a brand that resonates with authenticity and style.
While their specialty lies in casual dresses, THE WEARHOUSE sets itself apart with its unwavering commitment to quality and fit. It’s this attention to detail that transforms each garment into a statement piece, cherished by customers far and wide.
Designed to make a statement without saying anything much
“At The Wearhouse we believe classy ladies should stand out, subtly.” This is a business philosophy that both the founders believe in. Rejecting the fast-fashion model, the brand prioritizes sustainability, avoiding restocks and mass production to minimize waste.
The Raya Collection is a perennial favorite, consistently in high demand and garnering significant recognition and praise for the brand. Similarly, the Eid Exclusive collection is eagerly anticipated by customers, marking a highly awaited sales event each year.
Step into a world of THE WEARHOUSE’s newest creations – Kemboja and Cempaka. Kemboja, a Baju Kurung Pahang, beautifully captures the essence of the Kemboja (Frangipani) flower, blending classic charm with modern sophistication. Meanwhile, Cempaka, a kebaya, exudes timeless grace inspired by the ethereal beauty of the Cempaka (Magnolia) flower.
Explore the Classic Mini Kurung collection, featuring vintage-inspired details and subtle prints for a touch of understated glamour. Embrace the spirit of summer with charming tops, skirts, and Co-ord Sets in vibrant colors and floral patterns, along with chic denim dresses and elegant shawls. And don’t forget to check out the sought-after Black Forest Dress, a must-have for any fashion lover.
Discover a range of collections, including The Monochromatic Collection, The Twilight Collection, Cottage Core Ensemble, and Linen Szn, each offering a unique blend of cuts, silhouettes, and fabrics to suit every style preference.
Complete your look with curated accessories, from stunning earrings to statement rings and luxurious essential oils, all handpicked by THE WEARHOUSE. And don’t miss out on their exciting IG live sales and pop-up events, where you can find fresh designs and exclusive pieces.
Building up a strong momentum of growth
Over the course of three years, THE WEARHOUSE has been steadily building its presence, primarily serving customers in Singapore, with occasional interest from across the border in Malaysia. Each month, the brand processes around 200 to 300 orders, showcasing a promising upward trajectory from its humble beginnings of just 20 to 50 orders per month. This growth story reached a significant milestone with the opening of their very own retail outlet in the vibrant Jalan Kledek area.
However, it hasn’t been all smooth sailing. THE WEARHOUSE faced the typical challenges of a competitive retail market, where standing out is easier said than done. Yet, through careful product selection and strategic marketing efforts, the brand successfully carved out its niche and earned recognition among its target audience.
Looking ahead, THE WEARHOUSE has ambitious plans for expansion. Looking to expand, the aim is to grow substantially, both in terms of workforce and order volume, potentially reaching 500 to 600 orders per month. Additionally, THE WEARHOUSE is exploring avenues beyond traditional retail, eager to explore new business opportunities and ventures beyond its current scope.
Click https://www.instagram.com/wearhouse.rtw?igsh=MTJlMG1mczhwa3dzeA%3D%3D to add some classy vibes to your wardrobe.
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